As a part of The Tech Oversight Project's efforts to advocate for comprehensive antitrust and privacy legislation, I was tasked with developing a brand identity that would reflect their values and mission. The organization is dedicated to reining in Big Tech for the damages they've caused, urging lawmakers to take action and protect individuals' rights in the digital space. To visually communicate these ideas, I developed a globe-inspired logo that represents the far-reaching impact of data in our world today, as well as the individual needs and rights of users worldwide. The logo's contrasting colors and bold typography make it stand out from other legislative-focused entities, cutting through the noise and capturing the attention of audiences. Overall, the brand identity I developed for The Tech Oversight Project embodies the organization's commitment to advocacy and action in the digital space, while also making a bold visual statement that sets them apart from their peers.