Art Direction +
Graphic Design
From launching full-scale rebrands, shaping cross-platform campaigns, motion graphics production, RFP decks, merch design, to web development I'm a chameleon when it comes to translating big ideas into tangible, high-impact design. Here's a taste of some of my work.
Skills + Services: Illustrator + Photoshop with some genAI | After Effects motion graphics | SquareSpace front and backend development | Final Cut Pro | Textile and Merch Design | Blender for 3D renders
Breaking Sound
I developed a comprehensive brand refresh for Breaking Sound, leading website development, creative strategy, merchandise design, motion graphics, experiential marketing, design production and content marketing.
California State Lottery
American Apparel
I led the digital brand refresh for American Apparel during a major corporate transition, redesigning the brand identity and elevating its online presence across web, social, and marketing channels.
I designed and launched a Print Shop retail pop-up, leading the creative development of in-store marketing, experiential graphics, and environmental design to support brand engagement. This was a first of its kind in-store custom printing solution that expanded to 4 flagship locations in Los Angeles and New York City.
Yael Studios
I developed the brand identity for Yael.Studio from the ground up, creating a clean, modern visual system to define the studio’s cyberpunk presence. I developed both the front and backend of their launch site, created two lines of merchandise with a custom DTC drop-ship production pipeline.
I created custom merchandise designs that brought the brand into the physical world, helping build a cohesive visual and tactile brand experience.
Various Logos: Branding Sampler
