Creative Direction +
Brand Systems
I lead the development of brand identities, campaign strategies, and visual systems that connect with audiences and drive growth.
From launching full-scale rebrands to shaping cross-platform campaigns, I specialize in creative leadership, brand strategy, digital marketing, and multi-channel storytelling.
California State Lottery
Breaking Sound
I developed a comprehensive brand refresh for Breaking Sound, leading website development, creative strategy, merchandise design, and content marketing.
American Apparel
I led the digital brand refresh for American Apparel during a major corporate transition, redesigning the brand identity and elevating its online presence across web, social, and marketing channels.
I directed the production of weekly social and digital marketing content, ensuring brand consistency across all consumer touchpoints.
I designed and launched a Print Shop retail pop-up, leading the creative development of in-store marketing, experiential graphics, and environmental design to support brand engagement.
Yael Studios
I developed the brand identity for Yael.Studio from the ground up, creating a clean, modern visual system to define the studio’s digital-first presence.
I designed and produced 3D motion graphics that extended the brand across web, social media, and digital marketing channels.
I created custom merchandise designs that brought the brand into the physical world, helping build a cohesive visual and tactile brand experience.
Various Logos: Branding Sampler
